A little bit of conflict between members of the C-suite is inevitable. When each member has different priorities and business objectives to the rest of the C-suite, it’s possible for this conflict to cause problems. Part of the tension is caused by a lack of consensus on business growth. According to recent research by Epicor, this misalignment of goals could lead to business problems if left unchecked. But if differing viewpoints are channelled positively, using technology and data to inform decision-making, suddenly ideas can foster growth and innovation rather than continue to be a source of conflict.