Investment in big data has risen in 2016. That’s according to tech consultants Gartner which reveals that 48% of companies invested in big data this year, an increase of 3% compared to 2015. Planned investment in the next two years is predicted to fall, however. The issue, according to Gartner, is not so much the data but how it is used. 85% of companies who invest in big data remain in the pilot stage as projects fail to progress beyond the initial commitment.