Facebook finally explains how it organizes your news feed

Facebook gives you more control over what you see in your News Feed

Facebook increases transparency, gives users greater control over News Feed

Sethuraman said in the blog that you'll be able to let Facebook know what metrics you want to carry the most weight when deciding what shows up on your feed and where.

Following the release of "Why am I seeing this ad?" feature four years ago, Facebook today announced the "Why am I seeing this post?" that will help users better understand and easily control what they see from friends, Pages and Groups in their News Feed.

Facebook has introduced a new feature titled "Why am I seeing this post" to help users understand and control the kind of posts surfacing on their News Feed from friends, Pages and Groups.

Facebook is now trying to explain better why certain posts appear or are ranked higher than others (since they don't always appear chronologically).

Both tools will be accessible from the drop-down menu in the top right-hand corner of any post or advert on the news feed of the social media platform.

The company shifted its strategy for its centrepiece news feed in early 2018 when it made a decision to prioritize posts from family and friends and downgrade non-advertising content from publishers and brands.

Facebook announced on Sunday that it's adding a "Why am I seeing this post?" feature to News Feeds as a way to add transparency to what is literally the central piece of the social network.

"This is the first time that we've built information on how ranking works directly into the app", Facebook Product Manager Ramya Sethuraman wrote in a blog announcement.

You'll also find access to controls like See First, Unfollow, News Feed Preferences, and Privacy Shortcuts to help personalize your site.

"We've tried to really focus on the signals that are most important and play the biggest role in what causes people to see a post or not", Hegeman said. This involves showing statistics such as how often you've interacted with certain people/Pages/Groups, the popularity of the post compared to others with the same origin, and how often you interact with specific types of posts.

Once there, Facebook will give you a rundown of why the post is appearing. In addition to seeing the basic information about you like demographics and interests that bring particular ads to your News Feed, you'll now also see details about the ads themselves like when the advertiser uploaded the information or "if the advertiser worker with another marketing partner to run the ad".

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