Apple to launch a surprise subscription service on March 25

New leak details what to expect from Apple at tomorrow's press event

Apple falls out with New York Times

The logo of Apple is seen at a store in Zurich, Switzerland January 3, 2019.

Apple's March 25 event is about to take place at the Steve Jobs Theater at its Cupertino headquarters. The event will be held at the Steve Jobs Theatre in Apple Park. There are documentaries, such as Elephant Queen, and animations, like Wolfwalkers by Oscar-nominated studio Cartoon Saloon, along with a re-imagining of the Amazing Stories from Steven Spielberg, and a drama starring Jennifer Aniston and Reese Witherspoon. "It is certainly competing with Netflix (and Hulu and HBO and Amazon Prime) for both eyeballs and Hollywood talent". Bloomberg reported today that Apple plans to appease these shareholders by revealing various subscription offerings related to news, television, and gaming during a March 25 keynote. Despite that, the tech and entertainment worlds are all eyes on what could be a decisive turn in Apple's business.

First thing first is the new Apple video streaming service - we don't quite know what this thing will be called, but we do know some details about the pricing.

This makes sense when you look at Apple's history with streaming services.

By contrast, revenue from the services business grew 33 percent to almost $40 billion-accounting for about 15 percent of the company's total of $265.6 billion.

Apple's TV push has been cloaked in mystery.

Come back to this afternoon for more details.

It still is not clear what the actual Apple streaming service will cost, that's the one that will give users access to Apple's own original content, so the pricing of that should be very interesting. Either way, the company's shift to offering more subscription-based services is monumental. Priced at INR365 ($5.30) annually, the new Hotstar VIP subscription provides access to originals, labelled Hotstar Specials, the Indian Premier League cricket tournament, the cricket world cup, the English Premier League soccer, and serials before they are aired on Disney's Star television network.

Apple's pitch to Hollywood is that it has the potential to reach hundreds of millions of viewers.

Still, there's a base of at least 1.4 billion active Apple devices, giving the company an advantage over rivals such as Netflix. One of the most exciting factors of the event is that Apple's video service that is a long-rumored concept will also be unveiled at the spring event.

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