Second, Apple's unnamed video streaming service should bring famous faces to the launch event.
Details about the new service are being held closely under wraps by Apple, although it's believed the service will give iPad and iPhone users access to free original programming, as well as the option of opting into other streaming services like Showtime and Starz.
According to a January report from The Information, Apple is eyeing a mid-April launch for its subscription streaming service. This was also noted on Apple Malaysia's website (shown below) although it seems like the live stream will still take place at Apple US' website.
The TV service is expected to launch globally, an ambitious move to rival services from Netflix Inc and Amazon.com Inc.'s Prime Video. We've previously reported on deals with Oprah, Jennifer Anniston, Reese Witherspoon, J.J. Abrams, and Steven Spielberg, among others. The invitation included the teaser line: "It's show time", hinting at the news.
If the speculation is right, Apple will be launching the service in a fiercely competitive market which will also see Disney, AT&T and NBC enter the space later this year.
While there is a chance Apple will update its iPads or Apple TV devices later this month, the event is likely to be Apple's first major media event in which hardware is not the primary focus, said Ben Bajarin, an analyst with Creative Strategies.
Are you excited about Apple's March 25th event?