The Game of Thrones Super Bowl ad was just ideal

Credit Illustration by Tam Nguyen  Ad Age

Credit Illustration by Tam Nguyen Ad Age

Bud Light uses rice instead of corn syrup in its fermenting process, but does it matter what type of starch or sweetener is used?

Executives from MillerCoors LLC, which sells both Miller Lite and Coors Light, were perhaps the most wound up.


A study published on a National Institutes of Health website says the consumption of high fructose corn syrup (HFCS) increased more than 1000 percent between 1970 and 1990, far exceeding the changes in consumption of any other food group. "When was the last time ABI used their Super Bowl ad to attack a competing brand?"

That off-putting overnight number came on the heels of what was the lowest-scoring contest in Super Bowl history and a Maroon 5 halftime performance that failed to attract much notice prior to - or during - Sunday night's game. It also claimed that Miller light has fewer calories and carbs than Bud Light. "We would love to discuss with you the many benefits of corn!" The company's Vice President of Communications and Community Affairs, Adam Collins, posted a tweet of his own.


A spokesperson for Anheuser-Busch said in a statement to CNN that the company bought more than 1 billion pounds of corn ingredients in the previous year.

"Corn and rice, most of those are 100-percent fermentable so those are not going to be in your finished product, usually", agreed Desiree Chubb, 3 Daughters' director of quality assurance. We use corn syrup. The statement says it's up to consumers "to decide what beer is right for them". "You forgot two things though". Interestingly, none of our products use High Fructose Corn Syrup, yet several of ABI's do.


Consumption of high fructose corn syrup in the United States began falling at the turn of the century when it was linked to soaring rates of obesity.

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