General Motors has now confirmed their plan to position Cadillac as the leading brand for the Group's future electric models. A key question is whether the Cadillac name still carries enough cutting-edge cachet to attract high-tech early adopters, or whether those are even the buyers who might be looking for an electric luxury vehicle by 2022.
CADILLAC made its presence known at the Detroit motor show this week, revealing its first fully electric crossover concept alongside its new road-going - and conventionally powered - XT6 crossover. However, these are mere speculations, with no official confirmation given by the company.
Cadillac furthered its recent product blitz today with the reveal of the brand's first EV. Cadillac says that what makes this framework different from others are the drive units and battery cells. "It will represent the height of luxury and innovation while positioning Cadillac as the pinnacle of mobility". Additionally, GM says it is capable of configuring the EV vehicles to front, rear or all-wheel drive.
BEV3 is a brand-new platform being developed by Cadillac and doesn't take cues from its now operational electric auto frameworks like that in Chevrolet.
The President of Cadillac, Steve Carlisle, said that this electric crossover will be "the foundation for a new kind of Cadillac".