Compared to the same period a year ago, the iPhone X had 30 percent share, the iPhone 8 had 21 percent and the iPhone 8 Plus had 18 percent. However, in India, the new iPhones are way more expensive than the United States - thanks to our country's custom duty charges on imported consumer electronics. CIRP reported in June that Android users were more likely to switch to Apple's cheapest model, which at the time of the report was the iPhone SE, because they were hesitant to splurge on the iPhone X. According to Reuters, Apple India will most likely assemble the latest top-tier iPhones in India through the local unit of Foxconn - the Taiwanese manufacturer, who now assembles iPhones in China and Xiaomi phones in India.
"This year, Apple launched the more expensive models earlier, presumably trying to catch early demand from the most loyal customers".
Despite the pricing hullabaloo, Apple still had better chances of selling newer models to previous clients. The 32% share of iPhone sales for the XR model compares favorably to the 30% share for iPhone X in the similar timeframe last year, but lags the combined share of iPhone 8 and 8 Plus during that period last year.
CIRP based its findings on its survey of 165 US Apple customers that purchased an iPhone in the US in the 30 days following the launch of iPhone XR on October 26, 2018.
The Cupertino headquartered tech giant has it seems acknowledged that the iPhone XR sales performance is on expected lines and the marketing strategy to position a lower priced iPhone while sticking to the $1000+ rates for the top models was a deliberate one.
Specifically, the report found that 16% of new iPhone owners in November were former Android users. Of course, comparisons are hard, because of how Apple sequenced new model launches in the past two years.