Apple cancels iPhone XR production boost due to low demand

Report: Apple cancels iPhone XR production boost

Apple cancels iPhone Xr production boost

At its iPhone launch event in September, Apple introduced the lower-cost iPhone XR, made of aluminum, along with two other models, the XS and XS Max. However, it could also mean that the $100 price cut that the iPhone 8 got at the iPhone XS/iPhone XR launch is encouraging a low-end (well, the "starting at $600 end" of the market) to upgrade their old iPhones. This has led the company to cancel a so called "production boost" for the model.

Apple has told its top smartphone assemblers Foxconn and Pegatron to pause plans for additional production lines of its new iPhone XR.

Taiwanese assembler Pegatron Corp fell almost 4 per cent and rival Hon Hai Precision Industry Co Ltd (Foxconn) fell 2.5 per cent. Apple is widely considered the biggest customer for Foxconn.

Pegatron is reportedly facing a similar situation, awaiting further instruction from Apple.

The iPhone XR also managed to get glowing reviews, both from the critics and users, but it is still one of the pricier models, which may be affecting the smartphone demand. Last year, we saw a number of stories from trusted publications claiming that Apple's iPhone X had hit early production problems or that it wasn't selling particularly well. However, supply chain sources suggest that the company will be receiving no orders this festive season. Those in Bermuda, who have an average monthly salary of $5,500 (the highest of all the countries BankMyCell examined) can afford an iPhone XR in just 3.8 working days.

Of course, given how new the iPhone XR is, along with the fact that Apple recently chose to withhold its quarterly iPhone sales figures, we may never actually know how well or how poorly an iPhone model is selling again.

This information may help explain why Apple provided a dim forecast for iPhone sales in the current quarter.

We have heard some rumors that might explain why Apple has taken the decision to stop giving exact numbers for their device sales, and here they are.

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