An unintended irony of Nike making Kaepernick the face of its new marketing campaign is that it has occurred only months after the National Football League agreed to extend for another eight years its partnership with the company.
Nike sales grew 31% from Sunday through Tuesday over the Labor Day holiday this year compared with the previous year, according to Edison Trends.
Edison Trends claims it determined Nike's sales increased 31 per cent after analyzing data from three million anonymous digital e-receipts in the U.S.
This prompted various people on social media to post videos and pictures of them destroying their Nike merchandise, with some even calling to start boycotting the brand.
The College of the Ozarks, a private Christian school in Missouri that competes in sports at the NAIA level, said it will remove all uniforms purchased from Nike that contain the brand's logo.
The ad aired during the first commercial break in the third quarter of the Eagles-Falcons game on Thursday night.
"I think Nike is trying to get out ahead of it and trying to do something special and I think they've done that", Woods said.
A source speaking on the condition of anonymity told the AP that Kaepernick watched the ad during an event at Nike's world headquarters in Beaverton, Oregon.
The spot touches on the controversy of NFL players protesting racial inequality, police brutality and other issues by demonstrating during the playing of the national anthem.
"If people say your dreams are insane, if they laugh at what you think you can do, good", Kaepernick narrates. "I honor our national anthem and most of the people in this country feel the same way".
"The worst thing about that isn't that two years later we're still debating whether players have the right to protest, it's that not much has changed regarding what Kaepernick was protesting".