Samsung Unveils Galaxy Tab S4 with Smaller Bezels, DeX, Upgraded Specs

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Samsung's mobile woes drag on profit growth

High marketing expenses as well as the lackluster performance of the flagship S9 smartphone, which did not meet its sales target, dragged down its mobile performance, Samsung stated.

As the demand growth is forecast to remain strong in the second half, Samsung predicts the bit growth rates of the memory chips to hover around the middle of the 10 percent range. Also available on the Galaxy S9, S8, and Note 8 smartphones, DeX essentially transforms your mobile device into a desktop computer.

Samsung is planning on canceling the production on Samsung Note further on.

Samsung Galaxy Note 9 is set to launch on August 9 at the company's "Galaxy Unpacked" event in NY.

It predicted that the market for smartphones and tablet PCs in the second half will remain a challenge despite the rise in seasonal demand.

Apple made sales of $53.2 billion in the second quarter of 2018 and reported an operating profit of $12.6 billion, and if you've been following the industry for a long period, you'll know that the California-based giant's bread and butter come from iPhone sales. The display business also suffered from falling shipments and prices for its LCD panels.

Overall earnings were sharply down from the 11.69 trillion won net profit registered last quarter, when the company reported a 52% jump on year.

It could be a possibility that Samsung's budget smartphones are not finding many buyers or company is having afterthoughts about the pricing.

There is no doubt that the high-end smartphone market is taking a kicking but Apple is also suffering.

"With new flagship smartphone model launches, every content will increase in midrange models because smartphone makers support high-specification mobile games on device AI and dual camera as differentiation point [s]", Chun said.

A "reasonable" price means different things to different people.

"Looking forward, more affordable premium devices might be the solution the market needs in the second half of the year to drive shipments back in a positive direction", IDC research manager Anthony Scarsella said at the time. "With the Galaxy Tab S4, we're introducing a premium tablet, equipped with Samsung DeX that helps consumers perform their absolute best wherever they go". The company said it plans to showcase various QLED models to meet with the high seasonal demand expected for later this year. Revenue was also down 20 percent year on year to 24 trillion won.

Shares of Samsung Electronics traded at 46,150 won as of 10:03 a.m., down 0.75 percent from the previous session.

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